JustEat Kidnap

The Kidnap, UK TV Commercial Serials
Online takeaway service JUST EAT is following the launch of its “Don’t Cook, JUST EAT” challenger brand positioning in September 2012 with an on-air and social media event spanning the course of a week.

The £1 million multi-channel campaign challenges the world of celebrity chefs with the kidnapping of TV chef Antony Worrall Thompson.
On Saturday (2 March) viewers of Ant & Dec’s Saturday Night Takeaway saw the first 90” one-off TV ad created by VCCP capturing the moment of Worrall Thompson’s kidnap in a suburban street at the hands of brand ambassador Mr Mozzarella and his crew.